Self-Help
Organizations : The hilltribe people in the project areas
are motivated to form SHOs for their own future, particularly rice
banks, productin groups, village committees and co- operatives.A
rice bank has been set up in each of several hilltribe villages
in the Royal Project areas, from which rice may be borrowed for
immediate consumption while the people are awaiting their own harvest.
At the end of the season borrowers replace the amounts of rice they
have previously taken.
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Small
- scale canning plants: Three small - scale canning plants
have been set up in Chiang Mai and Chiang Rai to process agricultural
products from hilltribe people and lowlanders in the area.
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Marketing
: This has become one of the most significant of the Royal
Project's activities. An example of this is the assembly of fresh
fruits, vegetables and flowers at a central point, where they are
attractively packaged and then transported in refrigerated trucks
for sale to major retail outlets, supermarkets and hotels. For these
contemporary packaging, transportation, and marketing services,
the Royal Project charges 20% of the proceeds to cover costs. The
balance of the proceeds is distributed the hilltribe and low - land
producers within fifteen days of delivery. All Royal Project products
are marketed under the brand name Doi Kham, Which in Northern dialect
means Golden Mountain.
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